Most companies cannot mail their entire database during the holiday season. The following are six tools and techniques to leverage this valuable resource to it fullest potential and identify as many responsive and profitable names as possible.
Targeted marketing to customers will drive increased sales and profits, but most companies are overwhelmed by the idea of marketing one to one. The reality is that one-to-one marketing isn
Just because a person is a buyer doesn
Just because a person is a buyer doesn
With fall and holiday planning well under way, how do mailers get more out of the cooperative database, increase response rates, and find new sources of prospecting names? Here are several advanced tactics:
Response rates for mailings have continued to drop off during the past several years. With the large number of catalogs arriving in mailboxes each day, companies must develop a clear message with great creative in order to be noticed.
The holiday season is the most important season for prospecting for most consumer catalogers. Traditionally, prospecting was primarily a matter of mailing to names from rented or exchanged lists.