Northwest’s Best Makes a SCOR
Gifts cataloger Northwest’s Best knows that initial public offerings aren’t just for big businesses. In March the Medford, OR-based mailer filed what
Wine Enthusiast Gets Down to Business
The Wine Enthusiast has uncorked a new business-to-business catalog. The Hawthorne, NY-based marketer of wines and related accessories mailed The Professional
S&W Gunning for a New Product Line
Smith & Wesson is showing its softer side. In its 2001 Apparel, Accessories, Collectibles catalog, the 149-year-old Springfield, MA-based gun manufacturer/marketer
The Electronic Catalog: Upselling Online Can Raise Top Line
There is always more money to be made. But if that’s the case, then why do so few catalogers upsell (offer customers an item similar to but more expensive
Lands’ End Refines Its Online/Offline Strategies
Dodgeville, WI–To trim catalog costs while continuing to reach its Web buyers through print, apparel cataloger Lands
Legislative Update: Limits on Databases, Use-Tax Proposed
Legislators are making it harder for bankrupt companies to sell their databases. On March 15, the U.S. Senate voted 83 to 15 to approve a bill that would
Multichannel Challenges: MUSEUM OF FINE ARTS, BOSTON
As a nonprofit business, the catalog/retail division of The Museum of Fine Arts, Boston (MFA) has long faced a host of challenges. Like for-profit multichannel
Magazine Sub Cards Blow into Catalogs
Catalogers have long relied on special-interest and lifestyle magazines to find customers either by placing space ads or by renting their subscriber files.
Electronic Catalog: Census Releases First E-commerce Report
One-half of 1% of all retail sales in 1999 were conducted on the Internet, according to the U.S. Census Bureau’s first-ever report on e-commerce, released