Ofer Fryman
Ofer Fryman is the CEO and Co-Founder of Syte. Before venturing into tech entrepreneurship, Ofer worked at Hewlett-Packard, Shuntra, Jungo and Microsoft, bringing with him 22 years of passion in machine learning and deep learning.
The traditional approach to personalized product recommendations will almost certainly miss the mark for customers and deliver weak business results. The true measure of effective personalization will be your ability to understand someone’s current contexts, and deliver exactly what they’re looking for in the moment of need.
With omnichannel shoppers being more loyal and more eager to spend, mending fragmented experiences is crucial. It’s clearly time to ensure your store experience is on par with digital. But with so many possibilities from contactless checkout to improved app experiences, knowing where to start is a challenge. Here are some tips.