Expand your universe with new data sources
Many marketers are spending more, only to experience decreasing response rates. Competition for eyeballs and market share is making it more challenging
Optimizing Your Multichannel Media Mix
You’re not using your data effectively if it doesn
Integrating New Data Sources to Grow Your Universe
Many marketers are spending more, only to experience decreasing response rates. Competition for eyeballs and market share is making it more challenging for marketers to remain top of mind with prospects, grow relationships, and retain customers.
Optimize Your Contact Strategy For Higher Response Rates
Contact strategy is a balancing act: Approach your customer multiple times in a short timeframe and you could either improve your results or experience list fatigue by contacting the same audience one too many times.
Using Segmentation as a Competitive Advantage
Segmentation is a critical lever that direct marketers can pull to drive better results from their programs. When performed properly, marketers can use segmentation to customize their offer, creative, and messaging by combining value, life cycle, and demographic data to identify the unique segments within their customer base. Once identified, marketers can then develop differentiated and relevant customer treatment strategies.
Improving Direct Marketing ROI through Advanced Predictive Modeling
Although complex statistical algorithms are used
Five Advanced Database Marketing Techniques to Boost Your Business
Direct marketers are facing more challenges than ever before. Increased competition, new media channels, and a pending USPS rate increase are creating an environment in which traditional, tried-and-true list selection techniques that worked well in the past are failing to produce the ROI expected by chief marketing officers today.