Paula Heikell, Author at Multichannel Merchant

Paula Heikell

Paula Heikell is Vice President of Product Marketing at Logistyx, a leader in transportation execution systems (TES), where she guides Logistyx’s product vision and strategy, while serving as an industry thought leader. Paula can be reached at paula.heikell[at]logistyx.com.

Shopping Cart Abandonment: Is Your Shipping Approach Hurting Your Conversions?

September 5, 2018 | Paula Heikell

An astounding 75% of online shopping carts are abandoned by shoppers, leaving a vast number of potential sales just lingering at the final stage. Here is how your shipping strategy could be hurting your conversions.