Pete Galbiati
Pete Galbiati is Director of Marketing at Peachtree Packaging & Display, a brand caretaker that designs and manufacturers direct-to-consumer experiential packaging graphic packaging solutions, customized ecommerce packaging, custom-designed storage boxes and inner pack solutions and high-profile, semi-permanent/corrugated and permanent point of purchase (POP) displays. Pete has more than 20 years of marketing, sales and account management experience managing branding platforms, public relations and image campaigns for sports and media properties and consumer products.
More retailers are shipping products directly to consumers. Packages often arrive in standard shipping boxes or other utilitarian protective materials, but why? Companies are missing opportunities to increase sales when they fail to see packaging as a shippable billboard.