EXCHANGES: Sharing less with their rivals
Some exchange less because fewer competitive lists are availableAre catalogers becoming reluctant to share names with their competitors? Opinions of sources
Service bureaus’ expanding role
Service bureaus have increasingly been playing a more active role in mailers’ marketing activities. Today, they’re offering a wider range of services
U.K. softens the VAT
Catalog shopping became slightly cheaper in the U.K., thanks to a recent court ruling in favor of horticultural cataloger Plantiflor. The U.K. mailer
Slipcover maker turns mailer
Inspired by mushrooming slipcover sales, $80 million manufacturer/ wholesaler Sure Fit plans to aggressively pursue the consumer market for slipcover
PROSPECTING: The sweepstakes list lottery
Are contest names a winner?Now that lottery-style games and sweepstakes have multiplied, thanks largely to the Internet, a growing pool of prospect names
BENCHMARK 2000 LISTS
Whether propelled by a burgeoning economy or racing to beat a January 2001 postage increase, respondents to Catalog Age’s Benchmark Report on Lists say
CIRCULATION PLANS: Holiday Bravery
Holiday mailings will rise – but not to beat the rate hikeIndicators point to a heavy load of catalogs in mailboxes this holiday season. Consider that
BUSINESS-TO-BUSINESS: The business of selects
The list selections many b-to-b renters are looking forUnlike consumer catalogers, business-to-business mailers are often looking beyond recency, frequency,
Alloy’s online/offline dividends
Alloy wants teens to think of its Website as their local mall. “Teenagers go to malls. They’re there to shop, but also to talk to friends, look at magazines,
Cyberspace as a source for paper
Would you buy your paper from eBay? A growing number of Web-based companies believe that catalogers and other high-volume paper buyers will soon comb