PAPER PRICE INCREASES: …and paper’s up
Prices hikes, even shortages aheadReady to pay up to 33% more for your paper? After the October 1999 increase of $60/ton for coated groundwood, industry
INTERNET STRATEGIES: THE SPIN-OFF PAYOFF
Distinct Internet units: the latest trend among mailersAdult entertainment marketer Playboy is doing it. So is children’s cataloger/retailer Right Start,
LIST MARKETING: Seven tips for boosting rentals
Getting the most revenue from renting your list depends largely on how well you promote it. But simply letting brokers know that your list is available
LIST ROUNDTABLE: On brokers’ changing roles
Most industry observers agree that the relationship between list brokers and their clients has changed in recent years. But when we asked four brokers
MULTICHANNEL MARKETING: DOT-COMS HIT THE MAIL
Online marketers Rx.com, Red Envelope launch print catalogsWhile many catalogers see their future in e-commerce, two online marketers are looking in the
Y2K merchandise scored big in ’99
Even if your catalog didn’t peddle Y2K-themed candles, champagne flutes, or collectibles, millennial merchandise was ubiquitous in 1999. But did it sell?
STRATEGIES: More Bank books, more Bank bucks
In October ’99, when Robert N. Wildrick took over as CEO of Jos. A. Bank, the Hampstead, MD-based men’s clothier was suffering from flagging catalog and
Late Christmas gift for Oriental Trading
Gifts and novelties cataloger Oriental Trading Co. started the year with a new growth initiative, fueled by recapitalization from a private investment
BROKERAGE: Brokers: how many to use?
Opinions differ about the number of list brokers you really needFollowing the conventional wisdom that two brokers will find more lists than one will,
Are catalogs missing out on Scandinavia?
Scandinavia may offer catalogers one of the most promising markets in Europe. The region’s 24 million consumers make up the most affluent European population,