Phil Morrow
Phil Morrow serves as Senior Director of Product Management at Checkpoint Systems, a division of CCL Industries. He has a track record of generating high revenue growth, successful software product launches and a unique background combining a deep knowledge of software development with sales, marketing, Services, and Engineering expertise and experience. Phil holds three patents in the area of the Internet of Things in the Retail industry.
Retail omnichannel processes have been put to the test in recent years. Convenience options such as buy online, pick up in store (BOPIS) and ship from store put additional pressure on overburdened store processes and personnel, resulting in missed orders and unhappy shoppers. Here are some factors to consider when evaluating an RFID solution.