![Winning Customer Care](https://multichannelmerchant.com/wp-content/uploads/2014/09/CRM-customer-service-300.jpg)
The Transition from Customer Service to Strategic Sales
When it comes to connecting with customers online, a number of multichannel and ecommerce retailers are still stuck in the “customer support” mindset; one that views contact with a customer as a necessary evil rather than an opportunity. Transforming an empty online store into a center for anticipating and addressing customer needs proactively and intelligently requires careful thought, planning and, in many cases, investment.