Robert Glazer
Founder and Managing Director
Robert Glazer is the founder and Managing Director of Acceleration Partners, founder and Chairman of BrandCycle and author of Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing. He is a serial entrepreneur with an exceptional track record and passion for growing revenue and profits for B2C-based companies, partnering with brands such as adidas, ModCloth, Reebok, Target, Tiny Prints, Gymboree, and Warby Parker. For more information, please visit www.accelerationpartners.com and connect with Glazer on Twitter, @robert_glazer.
The affiliate industry is nuanced. There are many players, layers, and moving parts. While some of these nuances are what make the affiliate model unique and valuable, such as connecting compensation to outcomes, there are others that are less desirable. Here are three dangers of affiliate marketing to look out for.
By now most brands are aware they need to be on social media, but many never get beyond Facebook and Twitter. See where brands are going to promote their products on social media.
The truth is that affiliate programs are intimately connected to the rest of your digital marketing efforts. In fact, maintaining a healthy affiliate program might actually improve your SEO and your PPC ROI. Here’s how.
Smaller retailers have been particularly challenged with running a quality affiliate program, an important component of most modern marketing strategies.
Affiliate marketing has been evolving at a rapid pace for the last few years and this year looks like it will be no exception. This article identifies five trends that you should watch for in 2015 and some best practices to keep in mind as you develop your affiliate marketing strategy.
When the parent company of an affiliate network also buys one of the largest affiliates in the space, it raises a lot of red flags and also leads to an important question: Is an affiliate program and its data the property of the retailer, the affiliate and/or the network, and who can it be shared with?
Answering that question requires creating more transparency in the affiliate industry. For many retailers that means transitioning from Generation 1 to Generation 2 affiliate programs and ensuring that, first and foremost, their best interests are being represented.
Making the switch from wholesale to retail doesn’t have to be a difficult transition. But it is one that must be approached with consideration, preparation, and care.