Richy Ugwu

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Richy is the CEO and founder of unea, a software company that has built a cloud-based, no-code platform and dedicated workplace that improves the way merchants and brands collaborate on trade spend and promotional campaigns, from ad format inventory management, workflows and planning.

3 Ways to Digitally Boost Trade Promotion Campaigns

| Richy Ugwu

The world’s top brands have started investing in digital trade promotion and are eager to partner with merchants that can run hyper-personalized, data-based marketing campaigns to promote their products. Leveraging the right technology will be key in acting swiftly on this important trend.