Rick Kenney
Rick is Head of Consumer Insights at Salesforce Commerce Cloud, and a thought leader on data-driven digital commerce trends. Rick spearheaded the Salesforce Shopping Index and pioneered Commerce Cloud’s benchmarking practice, which identifies growth opportunities for clients, while working within the Retail Practice team as Director of Strategic Initiatives and Regional Director of Customer Success. Rick joined the business from e-Dialog (now Zeta Interactive) where he led a portfolio of enterprise retail and media client engagements, and specialized in email contact strategy.
This year, shoppers pulled their holiday digital spending earlier than ever, marking a massive shift. Instead of waiting for Black Friday and Cyber Monday deals to hit, they started the Wednesday before Thanksgiving to get a jump on holiday shopping and that momentum carried on throughout the weekend.
With the holiday rush beginning very soon, do you know what to expect for holiday 2016? Here are three predictions and tips that will help retailers get through the busiest time of the year.
It came as no surprise that traffic from tap devices – phones and tablets – was way up this holiday season. Here are three learnings from Cyber Week 2014.