The New Shopper Journey – Circular and Complex
There is a fundamental shift in retail, 10 years ago retailers needed a department store to ensure success, now they use social media. Here is an inside look at the new shopper journey.
Rob Garf
Omnichannel Happens in the Cloud
Consumer are researching and completing transactions across multiple channels, and the omnichannel experience has become the norm. However, many retailers still struggle to deliver this new retail reality.