![UPS, FedEx, peak holiday season 2015, ecommerce fulfillment, Holiday 2015](https://multichannelmerchant.com/wp-content/uploads/2014/08/HolidayGifts300.jpg)
4 Tips for Growing Your Retail Gifting Strategy
A major element for retailers to consider for their gifting strategy is that the purchase path, friction points and mindset are different when customers are buying gifts for others versus buying for themselves.