Sandra Gudat, Author at Multichannel Merchant

Assumptions That May Be Hurting Your Loyalty Program

August 30, 2018 | Sandra Gudat

Making assumptions related to your loyalty program could hurt everything from customer engagement to ROI. To keep your program performance on track, be sure you’re not making these common (and misleading) assumptions. Here are several tips that will help your loyalty program.

ecommerce fulfillment, shipping data, distribution data, Warehouse/Distribution Center, ecommerce shipping, direct-to-customer fulfillment

4 Steps to Tame the Data Management Beast

May 5, 2014 | Sandra Gudat

If you’re like most retailers, you struggle with the management of multiple data sources, and this can be particularly damaging to your loyalty and CRM efforts. Here’s a strategy to begin tackling the data management beast.