Gazing into Marketing’s Crystal Ball: Managing Analytics
Marketers that effectively use analytics have a lot in common with fortune-tellers: They can
Measure, Understand, Act: The Keys to Marketing Performance Management
When it comes to managing the performance of your marketing programs, most marketers will tell you that they are content when the elements of their direct campaigns drop on schedule and within budget. The ultimate success of any direct program, however, is not simply a matter of operational efficiency. Rather, it
Campaign Management for Database Marketing Efforts
This is the sixth article in an ongoing series on database marketing strategy, which outlines an approach to understanding the details of building a world-class database marketing system — regardless of whether you are an expert in analytics or technology.
Data Management for Database Marketing Efforts
This is the fifth article in our Database Marketing Strategy series, which outlines an approach to understanding the details of building a world-class database marketing system.
Content Management for Database Marketing Efforts
This is the fourth article in an ongoing series on database marketing strategy designed to outline an approach to understanding the details of building a world-class database marketing system, regardless of whether you are an expert in analytics or technology.
Content Management for Database Marketing Efforts
One of the fundamental components of any database marketing effort is the value of the data
contained in your marketing database. Content management, when applied to
database marketing strategy, is a new term used to bring forward an innovative approach to
the list industry that capitalizes on state-of-the-art database marketing techniques.