Retailers Are Spending More In-App Than Any Other Vertical
We all know that in-app spending is on the rise and most would think that is related to gaming, an app-driven vertical, or some kind of CPA campaign. But you might be surprised.
Sean Tinnelly
As Smaato’s Vice President of Demand for the Americas, Sean oversees all of the region’s new relationships on the business development side. This includes partnerships with DSPs, platforms, and agency media buying teams. Sean has over 12 years of ad tech experience on the operations and sales side from his time at companies such as PointRoll, eBay Enterprise, KBM Group, and Rakuten Marketing. Since joining Smaato in 2017 as Senior Director of Global Agency and Direct Partnerships, Sean has played the lead role in many of Smaato’s most important technical and strategic partnerships globally. His expertise in ad tech operations and sales has been key for developing Smaato’s strategic business development in the US, Canada, and Latin America. Previously, Sean oversaw Enterprise Omnichannel sales development for Rakuten Marketing in New York City.