Alloy melds print and online
Catalogers offer everything from free shipping and handling to gifts with purchase to drive traffic to their Websites. But for Alloy, a $10 million marketer
RISK MANAGEMENT: Hedging paper bets
Locking in paper prices with a third party can stabilize costsAnyone remember the 50%-plus paper price increases of 1994-95? Catalogers Miles Kimball
ACQUISITIONS: ADDING TO POTPOURRI
CVI purchase doubles Potpourri’s number of titlesThe dictionary defines “potpourri” as a combination of incongruous elements, but multititle catalog mailer
WEB MARKETING: Mailer turns portal
Concepts Direct launches BotWebWhat does multititle cataloger Concepts Direct have in common with BotWeb, a new catalog-focused online shopping portal?
Hanover opens trade with China
Hanover Direct plans to make the tag line “Made in China” synonymous with luxury products while providing its catalogs with a new source for Asian-inspired
the promise of digital wallets
Will improved digital wallets win over shoppers and boost online sales?Getting customers to come to your Website is hard enough; getting them to complete
INTERNET TAXATION: Yes to tax reform
But government commission has yet to discuss types of changesTime is running out for the Advisory Commission on Electronic Commerce (ACEC). The government-appointed
SOFTWARE: Adobe goes up against Quark
For the past two decades, most catalogers have relied on the QuarkXPress design software to lay out their books. According to Catalog Age’s Benchmark
CLOSURES: J. Jill bids Nicole farewell
Women’s apparel cataloger The J. Jill Group (formerly DM Management) announced it will fold its secondary title, Nicole, in response to what president/CEO
REPOSITIONING: From `value’ to `quality’
Beauty, fashion, and fun – that’s the message Specialty Catalog Corp. wants to get across to customers with the repositioning of its Paula Young catalog.