REPOSITIONING: From `value’ to `quality’
Beauty, fashion, and fun – that’s the message Specialty Catalog Corp. wants to get across to customers with the repositioning of its Paula Young catalog.
PRODUCTION
What a long, strange trip it’s been for Rio Grande’s production process. Up until five years ago, the business-to-business gems and jewelry tools cataloger
DEMOGRAPHICS: Know thy buyer – Customer profiles differ by medium
Catalogers pride themselves on knowing the demographics and spending habits of their typical customers. But some marketers with online as well as print
WEB MARKETING: Targeting those senior surfers
Mature adults-17% of the online audience – can be easy to wooYour 65-year-old mother might not be able to program her VCR, but she might nonetheless be
Print still key to Wilmar’s growth
Although Wilmar Industries is taking the plunge into e-commerce next month, the repair and maintenance products cataloger still sees print catalogs as
Diplomat hopes change is good: Will new name lure new investors?
Diplomat Direct Marketing, the parent company of the women’s apparel catalogs Lew Magram and Brownstone Studios, hopes changing its name will improve
ONLINE SAKLES – Christmas in September?
Like most print catalogers, Web marketers expect online holiday orders to come in at the last minute. But research indicates that some Web shoppers aim
Idea Art testing new coated paper
After switching to a lower-weight, lightly matted coated paper stock in 1993 to combat rising costs, Idea Art this past spring returned to a fully coated
Web bureacracy: Little accomplished at Internet tax commission’s first meeting
Little accomplished at Internet tax commission’s first meetingThe Advisory Commission on Electronic Commerce (ACEC), the 19-member panel appointed by
WEB MARKETING: Cutting its ‘Net losses
Micro Warehouse shuts Savebynet.com’s cyberdoorsSmart companies know when to say when. And in August, $2.2 billion computer marketer Micro Warehouse,