ONLINE SAKLES – Christmas in September?
Like most print catalogers, Web marketers expect online holiday orders to come in at the last minute. But research indicates that some Web shoppers aim
Idea Art testing new coated paper
After switching to a lower-weight, lightly matted coated paper stock in 1993 to combat rising costs, Idea Art this past spring returned to a fully coated
Protecting your good name
Thanks to Internet chat rooms, message boards, and newsgroups, anyone can broadcast his or her opinions about your company to a large audience. If the
Getting a piece of the auction
Once the province of the upper crust, auctions have gone mainstream thanks to the Internet. And catalogers are taking full advantage of the concept to
WEB MARKETING: Get yourself affiliated
Online book and music superstore Amazon.com might have pioneered the concept of affiliate marketing back in 1996, but everyone’s doing it these days.
3-D reality on the Web
Although 3-D imagery may sound like science fiction, some catalogers, including Lands’ End, Nordstrom, and The Sharper Image, are adding 3-D enhancements
Blooming transactions
Mergers and acquisitions were blooming in the month of May, especially for gardening products and flower catalogs. And it seems that Ruth Owades’s green
Next up for J. Jill: retail
Having grown sales nearly 158% in three years, from $85 million in 1996 to $219 million in 1998, women’s apparel cataloger DM Management is ready to conquer
Europe jumps online
Most U.S.-based online catalogers target the U.S. market exclusively-displaying copy only in English, pricing only in U.S. dollars, and shipping only
Bloom is off Garden Botanika
It’s not all perfume and roses for Garden Botanika. On April 20, the cosmetics and personal care products cataloger/retailer filed for Chapter 11 bankruptcy