The 10 BEST Production Breakthroughs
We’ve come a long way, baby, in production technology. Sure, the printing press helped create the catalog industry as we know it, but advancements in
We’ve come a long way, baby, in production technology. Sure, the printing press helped create the catalog industry as we know it, but advancements in
Most U.S.-based online catalogers target the U.S. market exclusively-displaying copy only in English, pricing only in U.S. dollars, and shipping only
Having grown sales nearly 158% in three years, from $85 million in 1996 to $219 million in 1998, women’s apparel cataloger DM Management is ready to conquer
Many catalogers have determined that while banner ads and traditional advertising can help drive users to their Websites for an initial visit, they don’t
For three years, apparel and gifts cataloger Coldwater Creek was hot. Sales grew an average of 60% a year, from $76 million in 1995 to $247 million for
There’s a new pilot at the helm of NM Direct, the $284 million catalog division of luxury goods retailer Neiman Marcus Group. On April 1, Sharen Jester
What do cut flowers, cashmere, and candles have in common? All of them could cost catalogers a lot more to import from Europe.In March, the U.S. government
A last-minute buyer saved J. Peterman from shutting its catalog doors for good, but Clifford & Wills (CW) wasn’t so lucky. Having put CW up for sale nearly
According to a 1998 study from research firm Cyber Dialogue, 76% of frequent Web surfers felt that “seeing exact color of the product you’re shopping
Spurred by declining retail toy sales and the growth of e-commerce, 4.78 billion toy manufacturer Mattel has aggressively entered the direct marketing