DRTV can be enticing to direct response marketers because of its presence in all of our lives and to be blunt. When it works well, it can be incredibly profitable because of its broad reach. Unfortunately, when it doesn
Cataloging by its very nature implies acquiring customers via renting lists. But if you only rent lists you are highly vulnerable to postal increases and deterioration of list rental universes
Prospecting with free or low-cost trial offers can be a boon to your sales, but you need to make sure you take the necessary actions throughout the purchasing cycle to make them a boon to your profits as well. Here’s some tips on how you can do it
Getting lapsed customers back is simple in theory but challenging in execution and requires understanding the group’s unique characteristics. Here’s some steps you can take to reactivate them
Integrating your testing program into a cohesive multichannel plan can inform and improve your entire direct response program. Find out how you can maximize your testing dollars
The critical key to success with get-a-friend programs is the offer. You must offer something to the friend and to the current customer. In asking your customer to recommend you to others, there’s one big question you need to ask in anticipation. “What’s in it for me?”
Looking to get new catalogs in the hands of customers? Try sending them as package inserts. And, if you can convert that customer into a multibuyer, you can try inserting relevant offers in with future orders.
Most catalogers won’t give two minutes thought to using direct response radio for prospecting, but it’s something they shouldn’t overlook. It’s a relatively inexpensive medium to test, but you need to know how to get your message across
Some mailers don
Looking for a hot new medium? Try postcards. They offer many of the same benefits as direct mail and e-mail. And they