Sharon Gee
Sharon is a digital commerce veteran with 10+ years of experience in digital marketing, ecommerce strategy, digital transformation and back office operations. She has led sales and business development teams in the commerce technology and systems integration space for global companies including BigCommerce, Skubana, Born, Fluid (acquired by Astound) and Tribal DDB. Over the years, she has spoken with thousands of merchants (SMB to enterprise) and helped architect the digital transformation and omnichannel strategy for hundreds of brands and retailers across many platforms (Salesforce Commerce Cloud, Magento, Hybris, Shopify Plus, BigCommerce).
Uncertainty around holiday store shopping makes an omnichannel strategy more critical than ever. Retailers need to figure out where to sell, both geographically and through which channels. Based on these imperatives, here are four strategies critical to launching a successful omnichannel campaign this holiday season.
Social commerce is a great, cost effective way for merchants to expand channels and visibility. 36% of U.S. internet users say social networks have become as important as other information sources for making product choices and 70% of shopping enthusiasts say they turn to Instagram to discover products.