Track Down Those Unaccounted Movers
Each year, companies that rely on direct mail campaigns lose millions of dollars on a seemingly uncontrollable problem: unaccounted for movers and inaccurate mailing lists. The U.S. Postal Service (USPS) reports that 14.2% of the public moves to a new address each year. Of these movers, approximately 10 to 20% never report their new address to the USPS.