Wholesale/Dealer, Gold Award: Wilderness Travel, 2001
After viewing the cover shot of a school of penguins streaking under the deep blue sea, I couldn’t wait to open the catalog, said a judge about Wilderness
Redesign Provides a Healthy Boost
A creative and marketing overhaul was just what the doctor ordered for the Blue Bell, PA-based InteliHealth catalog of wellness products. A few months
Gardening, Silver Award: High Country Gardens, 2001
The first thing about High Country Gardens that impressed the judges is the tagline: Plants for the Western Gardener. Along with the brilliantly colorful
International B-to-B, Silver Award: Black Box, Autumn 2000 (U.K.)
With a catalog this size, it doesn’t make sense to try to pick a few representative products for the cover so Black Box doesn’t, said one judge about
Heating Up in a Cooling Economy
Want to do well in a recessionary economy? Hit your customers where they live. In other words, sell them products or activities that they can use or do
Small Catalog Forum: Chivalry Is Not Dead, Says Niche Mailer
As a child growing up in Germany, Gael Stirler was exposed to the country’s rich medieval and Renaissance history. As an adult, she is exposing others
How Dell Uses DAM
With annual sales of $31.89 billion, Dell Computer Corp. is the country’s top-selling cataloger, according to the Catalog Age 100. So you’d think that
Small Catalogs Forum: Management Software That Fits
When it comes to selecting catalog management software (CMS), small mailers tend to choose the most basic package in order to keep costs down. But such
Donnelley to Close One Plant, Expand Another
Old Saybrook, CT
Small Catalogs Forum: Filling a “Puzzling” Niche
In the early 1990s, Mary Logeland, a human resources executive, and her husband, a CPA, were looking for a new business opportunity. Little did they know