Small Catalogs Step Up to the Service Plate
In the midst of a down economy and rampant belt tightening, you may suspect that providing superior customer service is hardly a priority for small catalogers.
Retail Report: Creative Differences
As more retailers mail catalogs and more catalogers open stores, the line between print sales vehicles and retail traffic drivers has become a fine one.
Lackluster predictions at Paper Week
New York–At the 125th Annual Paper Week, hosted by the American Forest & Paper Association, paper predictions ranged from no growth to modest growth
Small Catalogs Forum: Hobby Horse Clothing Rounds ‘Em Up
You don’t ask a woman her age, so let’s just say that Suzi Drnec has been selling customized western apparel since she was in junior high school. She
Goodbye, Halftones; Hello, Stochastic?
While many magazines use stochastic screening, catalogers have been slower to catch on. Those marketers that use the technology, however, insist that
Smooth Recovery for Jagged Edge
Even before the current economic slowdown, outdoor sports apparel marketer Jagged Edge Mountain Gear was finding the going rough. Response to the $3.2
At the NRF Annual Convention: O’Neill’s Mixed Forecast
New York–If U.S. Secretary of Treasury Paul O’Neill were a weather forecaster, he
The Production Page: Pinching Your Production Pennies
Printing and postage account for a mean 47.4% of catalogers’ marketing expenses, according to Catalog Age’s Benchmark Report on Critical Issues and Trends
Small Catalogs Forum: Kids’ Clothing That Suits Its Audience
Frustrated by children’s clothing that looked like miniature versions of adult apparel, mother of two Jane Hedreen decided to design her own children’s