Small Catalogs Forum: Kids’ Clothing That Suits Its Audience
Frustrated by children’s clothing that looked like miniature versions of adult apparel, mother of two Jane Hedreen decided to design her own children’s
Benchmark 2001: Critical Issues and Trends
Two years ago, in discussing the 1999 Benchmark Report on Critical Issues and Trends, we wrote that, having experienced several years of strong sales,
Small Catalogs Forum: Photo Opportunities
Photography can be a major expense for catalogers particularly small mailers on a shoestring budget. While you don’t want to skimp on the quantity and
At the GCIC: paper demand down through 2002
Naples, FL
Attack Aftermath: Travel Catalogers Feel Terrorism Hit
Many formerly fearless flyers became skittish about traveling following the Sept. 11 terrorist attacks. And already several catalogers that sell vacations,
Small Catalogs Forum: Al’s Farm Toys Finds a Crop of Buyers
Growing up on a farm, Al Batzel collected toy replicas of tractors each year at the state fair. But he never imagined that he would be making a living
Small Catalogs Forum: A Sane Approach to Samples
If you are part of a small catalog company, you probably have enough to do without worrying about a merchandise sample system. But implementing a program