A song for the unsung
Just about everyone likes reading about celebrities, whether they’re stars on a global scale (is Tom Cruise crazy, or crazy like a fox?) or within one’s
Market snapshot: Gifts catalogs maintain a collection of buyers
Despite significant consolidation during the past few years the acquisition of Signals and Wireless by the parent company of Art & Artifact, for instance,
Live from Direct Media Co-op: Rules of Co-op Database Engagement
White Plains, NY
Live from Direct Media Co-op: In Through Reiman’s Front Door
White Plains, NY
Live from NCOF: Better Operations Through Communication
During his Monday afternoon session at the National Conference for Operations and Fulfillment, entitled
Reciprocal agreements
Several weeks ago at the Kansas City DM Days I had the privilege and discomfort of speaking after Craig Wood, group president of marketing research firm
A cautious kick-off
Catalogers kicked off 2006 cautiously if the number of books received by Catalog Tracker is any indication. In January the service of Greenwich, CT-based
Men’s apparel market small but steady
Clothes may make the man, but the men’s clothing segment doesn’t make up much of the catalog house file universe. Names from mailers that sell exclusively