Marketing productivity is down, and marketing resistance is up. It’s tough to disagree with the statements that Craig Wood, group president of marketing research firm/consultancy Yankelovich, made in the beginning of his luncheon keynote speech at the Kansas City Direct Marketing Days on March 7.
Thanks in part to the growth of the small office/home office (SOHO) marketplace, the house file universe of office supplies catalogers has risen steadily
Freud didn’t know what women wanted, but I can tell you what a significant portion of baby-boomer women want: clothes that make them look thinner. I don’t
Between November and December, the number of consumer catalogs received by Catalog Tracker declined sharply much more sharply than it had the previous
Only a politician would consider a 103-page document But in introducing S.2152, aka the Sales Tax Fairness and Simplification Act, and S.2153, the Streamlined
It’s a fertile period in the gardening market, as the sector has enjoyed significant growth in terms of active buyers during the past 12 months. New York-based
Hopefully Catalog Tracker left a gift of PowerBars and Gatorade for its postal carriers. In November the service of Greenwich, CT-based list services
After months of year-over-year decreases or minimal increases in volume, Catalog Tracker saw a double-digit increase in the number of consumer catalogs
Although it accounts for 19% of all 12-month consumer catalog buyers available for list rental or exchange, the women’s apparel universe continues to
When I joined this publication in December 1995, it was still called Catalog Age, and it was my husband who worked at a magazine with in the title although