More volume, more offers
As the holiday shopping season geared up, Catalog Tracker saw a modest increase in year-over-year mailbox volume. In September the service of Greenwich,
Food, glorious food catalogs
From soup to nuts literally: If it’s edible, it’s sold via catalog. And apparently consumers have a healthy appetite for buying food remotely. New York-based
CRITICAL ISSUES & TRENDS
It’s enough to make you break out into a chorus of “Happy Days Are Here Again”: An impressive 74% of respondents to Multichannel Merchant’s 2005 Benchmark
Seeing signs of Santa
In August consumers who aren’t beginning to stock up on school supplies are buying replacement flip-flops for the ones they lost at the beach and grill
Read all about it: book, music, and video buyers
When you’re talking about direct marketers of books, music, and video, Amazon.com is probably the first merchant that comes to mind. But though Amazon
Arts and crafts and catalogs, oh my
The Craft & Hobby Association estimated in 2003 that in 80% of U.S. households at least one member participated in arts and crafts activities. The majority
What’s new? Not much
After five consecutive months of declines, year-over-year catalog volume rose in July barely. Catalog Tracker, a service of Greenwich, CT-based list and
Where have all the catalogs gone?
An optimist might argue that it’s simply a sign of the hypercompetitive, multichannel times. But a pessimist would say that this doesn’t bode well for
Growth spurt among the children’s mailers
During the past year, the 12-month active universe for the children’s catalog market has grown more than 11%, to 7.89 million buyers for the second quarter