Live from eTail 2005: Mind the Expectation Gap
Philadelphia
The incredible shrinking woodworkers universe
To those who don’t know a wing nut from a cashew nut, all tools are alike. Not so for woodworkers. Running the gamut from cabinetmakers to scrollsaw hobbyists,
Pot calls kettle black
If you’ve ever sent me an e-mail, you know that I don’t always respond promptly. I won’t even pretend to defend myself except to note that I’ve never
Top of the Industry, Ma
It would be great to report that some startling new trend or revelation could be seen among the companies that make up this year’s Multichannel Merchant 100
S&H still a popular giveaway
What’s most striking about Catalog Tracker’s findings for May isn’t that year-over-year volume has declined for the fourth month in a row. Rather, it’s
Men’s apparel + women’s apparel = growth
The number of 12-month women’s apparel catalog buyers may be declining (see Women’s apparel universe now on the wane, January issue), but mixed-gender
It’s raining discounts
In our article “Sales up, but what about profits?” a rise in first-quarter revenue among b-to-b merchants is credited in part to a fundamentally strong U.S.
Integration: The Multichannel Marketer’s Byword
“No man is an island,” as the saying goes–and for marketing professionals it goes double. Such was the underlying theme of Monday’s Multichannel Marketing Day event, sponsored by MULTICHANNEL MERCHANT, sister publication “Direct,” and marketing services provider Experian.
Talking E-mail with Bill Nussey
Bill Nussey is president/CEO of Atlanta-based Silverpop, a provider of e-mail marketing services. We caught up with him last week at the Annual Catalog Conference in Orlando, FL. Here are selected words of wisdom from our conversation