Footwear catalogers put their best file forward
No dramatic changes are afoot in the footwear market when it comes to the number of names available for rental or exchange. New York-based media brokerage
Volume steady, offers rising
After zigging upward in January and zagging downward in February, year-over-year catalog volume held all but steady in March, according to Catalog Tracker.
In the Pink
When you’re profiling the chief executive of an operation the size of SmartHealth, covering a mere day in the life just won’t cut it. That’s why our visit
Yes, it’s us!
Many of you Catalog Age subscribers who are reading this may well be thinking, Hmm, they changed the name of the magazine. Many of you Operations + Fulfillment
On the ad side
According to marketing services provider DoubleClick, during the third quarter of 2004 the average click-through rate for rich media was 1.17%, more than
Unprecedented turnover ahead?
The days of telling workers they should consider themselves lucky to have a job are just about over, according to futurist Roger Herman, CEO of The Herman
Database bits and bytes
The theme of this year’s DMA World Seattle, held April 6, was Relevance and Results. Not surprisingly, database marketing played a significant role in
Cooling off in February
What goes up must come down. While year-over-year consumer catalog volume rose more than 19% in January, according to Catalog Tracker, February’s year-over-year
Negotiating a better parcel carrier contract
Now that postal rates are likely to be going up next year (see cover story), it’s more important than ever to negotiate or renegotiatiate your parcel-carrier
Live from Direct Media Mailers Conference & Co-op: Prime the Pump
Finding the most qualified prospective customers is only one aspect of marketing success. “A target may not be interested just because he