Last month Catalog Tracker noted a nearly 8% decline in year-over-year catalog volume for October. Were merchants pushing back their holiday mailings

Anecdotal evidence suggests that consumers are waiting later and later to complete their holiday shopping. That puts catalogers at a disadvantage to their

For catalogers, back to school translated to back in mailboxes. This past August, Catalog Tracker, a service of Greenwich, CT-based list services firm

“How to Get the Most Profit from Your Housefile” is a surefire winner of a title for a conference session. During his session of the same name at the DMA 87th Annual Conference and Exhibition in New Orleans last week, John Lenser, president of San Francisco-based consultancy and list firm Lenser, offered plenty of suggestions

New Orleans–List and data services companies used the DMA 87th Annual Conference and Exhibition, held here last week, as an opportunity to unveil new products and services

New Orleans–At a press conference hours after making his inaugural DMA Annual keynote speech as president/CEO of the Direct Marketing Association, John Greco Jr. reiterated his primary points

New Orleans–Following a Saturday night on Bourbon Street, a Sunday morning session on merchandise forecasting might have been too much to process.