As I write this, I’m stealing time away from preparing for Catalog Age’s first Webinar, on matching back online sales to offline marketing efforts. (If

During the second quarter of 2004, Catalog Tracker, a service of Greenwich, CT-based list services firm Direct Media, received nearly 18% more consumer

After several years of circulation costs, consumer catalogers continue to hit the mail with a vengeance. Catalog Tracker, a service of Greenwich, CT-based

You know how excited most kids get when they race downstairs Christmas morning to see the heaps of garishly wrapped presents under the tree? That’s almost

Here at Catalog Age headquarters, the past weeks have been less George Gershwin (Summertime, and the livin’ is easy) and more Eddie Cochran (Sometimes

If you believe that what’s good for big business is good for America, then this year’s Catalog Age 100 should give you reason to cheer. Seventy of the

If circulation trends are an indicator of economic health, then the catalog industry may finally be on the road

In May, Direct Media’s Catalog Tracker service saw its biggest leap in year-over-year catalog circulation of the past few years. The Greenwich, CT-based

Given that many catalogers moved up their spring mailings to coincide with this year’s early Easter (April 11 compared with April 20 in 2003), you might