Electronic Marketing Survey
Here’s as sure a sign as any that e-commerce has come of age: There are no radical year-over-year changes in responses to Catalog Age’s exclusive Electronic
It’s Raining Catalogs
Catalog Tracker’s mailbox was bulging with catalogs in March. The service of Greenwich, CT-based list firm Direct Media received 423 consumer catalogs
Live from DMD New York: Start a Dialogue
Customers have an adversarial relationship with marketers and marketing messages, according to Tom Rapsas, creative director of Frequency Marketing. But in a Wednesday session at the DMD New York conference, he discussed what he views as a way to transform customers
Live from DMD New York: Don’t Blame the Spam Filter
Marketers that use e-mail tend to view spam filters as a villain. But Michael Sippey, managing director of e-mail marketing agency Quris, told attendees at the DMD New York conference that such thinking is wrong.
BENCHMARK 2004 Merchandising
Availability of fresh or unique merchandise was a primary concern of more than a third of the respondents to Catalog Age’s 2003 Benchmark Report on Critical
A Farewell to Circ Cuts
After months of year-over-year declines in the number of catalogs received, mailers may well have cut all the circulation they can. At least that’s what
Stocks Gaining Strength
Ticker symbol Company Price as of 4/2/04 Total return 1 month Total return year to date Total return 12 months Relative strength vs. S&P 500 12 months
Live from NCOF: Taking the LEAP
Chicago
Ups and Downs Continue
Ticker symbol Company Price as of 3/2/04 52-week high 52-week low % price change last month Revenue per share T4Q % total debt/total capital DIRECT TO