Catalogers Love Valentine’s Day
The federal budget’s in the red, Layoffs are making me blue, But that won’t stop me From buying a Valentine’s Day gift or two Consumers didn’t let a lack
Live from NEMOA: There’s No Business Like Girl Business
Cambridge, MA–As American Girl president Ellen Brothers is she considers herself in the catalog business, the book publishing business, or the toy business,
Live from NEMOA: The Importance of PR
Cambridge, MA–Imagine you’re a toys cataloger having problems with your distribution center software during the holiday season. Imagine that a number
Live from NEMOA: The “Crumb” Theory of Search
Cambridge, MA–Search marketing can be a “crumby” business. But that’s a positive, not a negative, according to consultant Alan Rimm-Kaufman, president
Bulls and Bears: What Goes Down Must Come Up
Ticker symbol Company Price as of 2/2/04 52-week high 52-week low % price change last month Revenue per share T4Q % total debt/total capital DIRECT TO
Catalog Tracker: Better Late Than Early
In reviewing the Catalog Tracker statistics for December, the most notable finding was that only four fewer catalogs were received in December 2003 than
Over There, Over Where
President Bush and I visited London during the same week in November. But whereas he was greeted by protesters irate over the U.S.’s entry into Iraq,
Live from Net.marketing: Contact By Invitation Only
New York–Reaching customers and prospects is becoming an invitation-only affair, according to Shelby Bonnie, chairman/CEO of CNET Networks. Bonnie discussed
Live from Net.marketing: Uncovering Hidden Data
New York–Do you know where your data are? According to Denise Hopkins, senior director of marketing, data management for Experian, you’re probably ignoring
Bulls and Bears: Ending the Year with a Whimper
Ticker symbol Company Price as of 1/2/04 52-week high 52-week low % price change last month Revenue per share T4Q % total debt/total capital DIRECT TO