London–Want an easy way to boost sales? Try increasing the price of products so that they end in the number “9.” According to a study presented by Andy

London–“Too often we don’t create messages, we excrete them,” declared legendary copywriter (and CATALOG AGE contributor) Herschell Gordon Lewis during

August was the fifth month in a row to show a year-over-year decline in the number of catalogs received by Catalog Tracker. And it was the most dramatic

As industry vet Don Libey reiterates in his article on prospecting this issue (page 29), catalogers don’t compete only against other direct marketers

Continuing the trend started in April, Catalog Tracker in July received fewer catalogs than it had during the same month last year. But a new trend may

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New York–Could you summarize the nation’s zeitgeist–and the likely effect on shopping habits–in a half-hour? Marian Salzman, chief strategy officer

You know a catalog’s a winner when even people who don’t normally buy the merchandise it sells are interested in it. That certainly was the case with