The Market Is the Message
If you’d told me a few years ago that Alloy would be buying rival Delia’s, I would have said, Are you sure you don’t have things backward, and that Delia’s
Bulls and Bears: B-to-B Coming on Strong
Ticker symbol Company Price as of 8/05/03 52-week high 52-week low % price change last month Revenue per share T4Q % total debt/total capital DIRECT TO
Gold Awards, Sporting Goods: Orvis,: The Sporting Tradition, Fall 2002
You know a catalog’s a winner when even people who don’t normally buy the merchandise it sells are interested in it. That certainly was the case with
Catalog Tracker: Free S&H Holding Steady
Far fewer consumer catalogs mailed this June than a year ago, according to Catalog Tracker. But for the first time this year, the percentage of catalogers
Gold Award, Business Specialty: Galls, 2002 Buyer’s Guide
A basic lesson from Marketing 101 states that emotion is key to successfully selling a product or service. With its 2002 Buyer’s Guide, Galls shows how
I Like Them, I Really Like Them
As I mentioned in an earlier column, I’m fiscally conservative okay, cheap. So imagine my husband’s surprise when, as we were planning our family vacation,
The CATALOG AGE 100: Bigger and Better
If the Catalog Age 100 is any indication, the economy may be on the road to recovery albeit slowly. Sixty of the companies on this year’s list
Live from MeritDirect: Spam Aftertaste a Hot Topic
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Live from MeritDirect: Looking Beyond Square-Inch Analysis
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Live from MeritDirect: Now’s the Time to Focus on Growth
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