Benchmark 2003: Databases
Retailers and other marketers generally view catalogers as being in the forefront of database marketing. In fact, when venture capital firms and other
ACC: The Highlight Reel
As I write this, I’m still catching my breath from the 20th Annual Catalog Conference. If you were there as well, you know what a hectic, jam-packed three
West Marine’s Shipshape New System
Cataloger/retailer West Marine sells more than 50,000 SKUs of boating and aquatic supplies. But finding and updating the information about the products
Madonna Complex
What do National Lampoon and Lillian Vernon have in common? ZelnickMedia. Yes, the media management firm that will be responsible for putting the venerable
7th Annual Electronic Marketing Survey
Arguably the most surprising finding among this year’s electronic marketing survey was that 19% of the respondents still did not have an online catalog.
Wartime Therapy
According to the National Retail Federation, despite the war with the Iraq, March retail sales (which include catalog) rose 2.2%. You can thank me later.
Benchmark 2003: Operations
To grasp the most basic way in which cataloging has changed during the past few years, all you need to do is look at how mailers receive their orders.
Spiegel’s Big Mistake
We’ll keep the big book going because according to our research in Europe although we’ve not researched it here in the U.S. people use big books for planning
Same as the Old Boss?
On the home page of J. Crew recently was the subhead Familiar Territory. If I were J. Crew, I’d have opted for a different tagline. The apparel cataloger/retailer
Live from eTail 2003: NM Hones Online Merch Mix
(Catalog Age) Neiman Marcus has well-developed catalog and retail merchandising divisions. But finding the optimal online merch mix involved “a lot of