Live from eTail 2003: Seeking Improved Search Capabilities
(Catalog Age) Seventy-seven percent of Web visitors use a site’s search functions, according to Andre Pino, senior vice president of marketing for iPhrase
Live From eTail 2003: Satisfaction is the Missing Measurements
Palm Springs, CA
Live From eTail 2003: Lands’ End and Sears—So Far, So Good
Palm Springs, CA
CATALOG AGE’s Benchmark Report on Marketing 2003
When CATALOG AGE’s previous Benchmark Survey on Marketing was conducted, in fall 2000, the economy was just beginning to show a few cracks. This past
Benchmark 2003 on Marketing
When Catalog Age’s previous Benchmark Survey on Marketing was conducted, in fall 2000, the economy was just beginning to show a few cracks. This past
You Sexy Thing
Last year I spoke at a conference about what I considered the sexiest catalogs. One of the examples I cited was Caprine Supply, a two-color newsprint
All for One, and One for All
We must all hang together, or assuredly we shall all hang separately. Benjamin Franklin, upon signing the Declaration of Independence Joining clubs, organizations,
Ho, Ho, Ho!
Santa’s not the only one making a list of who’s naughty and who’s nice. While trying to complete my holiday shopping without stepping foot in a store,
Benchmark Report on Critical Issues and Trends
If prospective entrepreneurs have any illusions about the glamour of owning or running a catalog business, reading the findings of Catalog Age’s exclusive