Driving Lessons
Broadband Web access as the savior of direct marketing? That seemed to be the sentiment among panelists at a session entitled The Future of Retailing
Benchmark Report on Merchandising 2002
What location is to the real estate industry, merchandise is to catalogers. At least that’s the conventional wisdom. But some of the results from Catalog
Why Buy the Cow
One of my mother’s favorite sayings was Why buy the cow when you can get the milk for free? Apparently not too many other mothers repeated that advice
Benchmark Survey on Production, Print, and Paper
In the two years since Catalog Age conducted its previous Benchmark Survey on Production, Print, and Paper, the economy has sputtered and the U.S. Postal
Gold Award, Informational Services: Super Duper Publications, 2002
How many times did your teachers try to convince you that learning could be fun? With this catalog, Super Duper Publications proves to speech pathologists
Gold Awards, Gifts Under $75: Harry and David, Cool Fruit 2001
We all know that Harry and David flaunts some of the best food photography make that photography, period in the business. But as its Cool Fruit 2001 catalog
Gold Award, Consumer Specialty: Patagonia, Winter 2001
You’re a marketer of rugged outdoor apparel and you’re introducing soft shell jackets (the outermost layer of clothing for winter sports). Do you feature
*They’re the Top*
When discussing awards programs and winners, writers tend to trot out the same clichs. So let’s refrain from that, at least for a moment, to discuss just