*They’re the Top*
When discussing awards programs and winners, writers tend to trot out the same clichs. So let’s refrain from that, at least for a moment, to discuss just
Gold Award, Apparel: Motherwear, Summer 2001
The tagline on the cover declares that Motherwear is the complete catalog and Website for the nursing mother. To live up to that promise, Motherwear doesn’t
The Eyeballs Have It
Little did I expect when I went to see Minority Report that I’d spend less time trying to figure out whodunit than thinking about direct marketing. The
Gold Award, Apparel: Orvis, Men’s Traditions, Holiday 2001
I’ll take one of each product, please, said a judge while leafing through the Holiday 2001 edition of Orvis’s Men’s Traditions catalog. And it’s plain
Gold Award, Informational Services: Super Duper Publications, 2002
How many times did your teachers try to convince you that learning could be fun? With this catalog, Super Duper Publications proves to speech pathologists
CATALOG AGE 100: Behind the Numbers
Catalogers had better hope that what goes down must come up. For 42 of the companies on this year’s Catalog Age 100, year-over-year direct sales declined.
Attack of the Clones
That snippet from Monty Python’s Life of Brian is one of my all-time favorite movie scenes. But what’s funny in the cinema isn’t so humorous when it’s
Opening Up
As you check out at the Website of The Baker’s Catalogue from King Arthur Flour, the screen informs you of the total cost, including shipping and handling
Live from the ACC: Redesign Gives New Life to New Life Systems
Chicago–The New Life Systems catalog is a testament to the power of creative. Despite mailing on Sept. 15–a scant four days after the terrorist attacks
Cheers for Sears
About 30 years ago, my father worked for a knitwear manufacturer. One of the company’s clients was especially demanding. The company would refuse shipments