Consumer Shopping Survey: Part II
In the first installment of our three-part series covering CATALOG AGE’s Consumer Shopping Survey (see the August issue), we looked at the demographics
Of Price and Men
Our local Home Depot was so crowded on Labor Day, you would have thought they were giving away lumber and pipe fittings. I spent a good 10 minutes dodging
Gifts Over $75, Silver Award: Patagonia, Holiday 2000
The judges used the word a lot in describing Patagonia’s Holiday 2000 edition. But they meant the word as a compliment: A typical Patagonia cover exceptional!
**Simply the Best
What makes a superlative catalog? It depends whom you ask. Designers will praise a catalog’s lush photography and logical layouts, while copywriters will
*Catalog of the Year: Harry and David, Spring-Summer 2000
So Mother’s Day is right around the corner, and Father’s Day too, not to mention Aunt Tillie’s 85th birthday, and she is just impossible to shop for.
Business Clothing, Silver Award: WearGuard, Fall 2000, Vol. 538
The judges agreed: In its prospecting book Vol. 538, WearGuard displays features and benefits galore offers some excellent incentives for a first order
Apparel, Gold Award: Orvis, Men’s Traditions, Holiday 2000
With some catalogs, it’s impossible to figure out their target market, even after studying the books from front to back. The merchandise mix is broad
Staying Tuned
Confession: I follow several soap operas. One is EastEnders, a British import on our local PBS station. The others are on the Yahoo! Finance message boards.
Business Specialty, Silver Award: CMC Rescue Equipment, Catalog 121
Firefighters, emergency medical technicians, and other rescue professionals have better things to do than riffle through catalogs in search of the proper
A Death in the Family
Reporters are often compared with vultures, circling near-corpses and waiting for them to die. And I did feel somewhat like a bird of prey while following