CATALOG AGE’s Exclusive Consumer Shopping Survey: Part I
Part I Did you know that the number of U.S. consumers who shop from catalogs rose 7% during the past two years? That’s just one of the statistics uncovered
A Death in the Family
Reporters are often compared with vultures, circling near-corpses and waiting for them to die. And I did feel somewhat like a bird of prey while following
STATE of the WEB
Just as some households still don’t have answering machines or microwave ovens, some print catalogers have yet to add a Website. Among the respondents
In Praise of Crying Wolf
In Moira Cotlier’s cover story on how the European foot and mouth disease epidemic may hurt U.S. catalogers, consultant Andrea Lawson-Gray says, We’re
BENCHMARK 2001 ON DATABASE
Retailers, pure-plays, and other marketers tend to view catalogers as leaders in database marketing. And at first glance, catalogers do seem to be database
CUSTOMER LOYALTY: Who’s Doing What
A sampling of cataloger loyalty efforts: BAS BLEU: For a $20 annual fee, customers of this specialty book catalog (whose name translates to ) can become
Notes from a Layoff-phobe
Some people are terrified of dogs. Others are afraid of spiders or heights or enclosed spaces. I live in fear of layoffs. Doesn’t matter whether it’s
Take a Bow
Are you familiar with the Zingerman’s catalog? I wasn’t, until recently. Zingerman’s is a relatively small marketer of gourmet breads, snacks, spices,
Star Search
In my household, the ringing of the telephone after 10 p.m. can only mean that someone is dead or dying. So when my sister called at 10:30 one evening
Star Search
In my household, the ringing of the telephone after 10 p.m. can only mean that someone is dead or dying. So when my sister called at 10:30 one evening