the LUXURY of SELLING ONLINE
Marketing a $30,000 diamond necklace on the Web is different from marketing a $12.95 paperback – or is it?You might think diamond rings are the last product
STRATEGIES: Get ready for merger mania
Dot-coms expected to seek deals with catalogersOn the defensive from the dot-com upstarts, the majority of print catalogers have built Websites to complement
The Cottura Catalog, 1998/1999 Edition
As several of the judges note, the creators of the Cottura catalog clearly love the maiolica ceramics sold within its pages. But enthusiasm alone does
Conney, Your Safety Problem Solver, Fall 1998
The tag line of Conney Safety Products’ fall 1998 catalog reads “Complete Head-to-Toe Protection,” and boy, does Conney mean complete. Selling everything
Backroads, 1999/2000
If the Annual Catalog Awards were merely a “beauty contest,” Backroads would likely have walked away with a Gold Award just for its sumptiously photographed,
Gall’s, 98L Fall Edition
As a cataloger of supplies for police officers, firefighters, and other public safety professionals, Gall’s needs to reinforce its reliability and credibility
Shoes for Crews, Fall/Winter ’98
Shoes for Crews’ win of a Silver Award could be considered a triumph of substance over style. While the judges have mixed opinions regarding the catalog’s
EyeWire Studios, December 1998
To call the Annual Catalog Awards judges opinionated is to describe Mount Everest as “kinda big.” So it’s no surprise that the panelists have strong but
Jackson & Perkins, Roses 1999
With copy that “really speaks to retailers” and “an incredible amount of exclusive and new merchandise,” Jackson & Perkins rises above the field and captures
Daniel Smith, Reference Catalog 1998/1999
What a daunting task it must be to create a “reference catalog” for artists. Not only must you sell an exhaustive range of media, but your color reproduction