Terry Costa

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How Site Search Can Save Money, Improve SEO

| Terry Costa

If upgrades to your site search and navigation systems can help solve your current ecommerce challenges, then you may be able to postpone a costly and disruptive replatforming purchase indefinitely.

How to Design Beautiful Online Shopping Experiences

| Terry Costa

Fashion, beauty and apparel brands selling online are quick to adopt innovative ecommerce technologies and tactics that assist in showing off their products to their best advantage. Here are some early-adopter best practices used to ratchet up satisfaction with the online buying experience, that any retailer looking to improve online conversions and average order value, can borrow from.

More Ways to Manage the Complexity of Site Search

| Terry Costa

In our previous article on understanding the complexities of managing site search and navigation, we explained how to optimize search across different mobile devices, monitor keyword search terms, and conduct A/B testing. We

More Ways to Manage the Complexity of Site Search

| Terry Costa

In our previous article on understanding the complexities of managing site search and navigation, we explained how to optimize search across different mobile devices, monitor keyword search terms, and conduct A/B testing. We

3 Ways to Managing the Complexity of Site Search

| Terry Costa

Now that more consumers rely on the search box as a means of browsing your online storefront, site search has become an even more critical feature for online merchants. Particularly with the rise of mobile devices and tablets, customers expect to find their product quickly, and a short and swift path once they arrive at your site to get to the

4 Ways to Make Search Results Page More Engaging

| Terry Costa

The key is to build in features that present more products in a visually appealing way, and allow visitors to see enticing product details without having to click through to a product page. Such enhancements to your search results pages can dramatically improve your chances of turning a browser into a buyer.