Tim Hyzdu, Author at Multichannel Merchant

Tim Hyzdu

Tim Hyzdu is executive director, SaaS, at Resonate, a provider of A.I.-driven consumer data and analytics. He’s held previous roles with organizations including Neustar, the Gallup Organization and Nubank.

CPG Marketers: Targeting and Segmentation in the New Reality

January 25, 2021 | Tim Hyzdu

As CPG marketers revamp their plans to reach consumers at home, they need to consider a new set of questions. What drives consumers’ online product choices? How is this shifting as COVID-19 unfolds? What role will ecommerce play in the future? Increasingly, CPG marketers must turn to AI-driven data that delves into the consumer motivations and the impact of pandemic-related openings and closings on sentiment.