LAUNCHES TWITTER PROMOTION
IN A MOVE TO INCREASE ITS PRESENCE on the Twitter and Facebook social media platforms, Sierra Trading Post is asking its customers to add the hashtag
Tim Parry
OFFICE DEPOT GETS FLASHY WITH GIFTS MICROSITE
TO ENCOURAGE CONSUMERS to check out its fun holiday gifts, office supplies merchant Office Depot in November launched the microsite Top30SmartGifts.com.
Digital signage comes to life
If you visit a Justice store, you may notice large plasma screens showing the latest video from Jonas Brothers. When the song is over, an ad for an apparel
Marketing Strategies:Merchants Embrace the Cause
2009 WAS A TOUGH YEAR FOR MANY TO BE CHARITABLE, but that didn’t stop several marketers from supporting causes. In fact, many merchants are incorporating
Elfing Himself: Q&A With Office Max’s Bob Thacker
Bob Thacker, the senior vice president-marketing and advertising at Office Max, has elfed himself again. The number of visitors to ElfYourself.com dropped last year, but Thacker says engagement by those visitors rose, which is part of the reason ElfYourself.com has returned for 2009.
Fairytale Brownies Finds Followers With Twitter
It’s not about the number of Twitter followers and the percentages for Fairytale Brownies. It’s about interacting with customers and engaging in conversation.
Target Increasing Mobile Offerings for the Holiday
“Mobile devices are integral parts of our guests
Office Depot Launches Holiday Gift Microsite
The goal of the flash site is to help consumers shop for gifts based on a recipient’s personality type and to promote special deals for the week up until Christmas, says Monica Luechtefeld, Office Depot’s executive vice president-e-commerce and direct marketing.
Cause Marketing Creates a Buzz
Several merchants are opening their corporate purse strings and incorporating cause marketing as a part of their overall promotion mix. And the timing could be good for retailers hoping to boost revenue during the holiday season. That’s because 56% of …
Lands’ End Hopes to Warm the Homeless
Apparel merchant Lands’ End has teamed up with the National Coalition for the Homeless to collect gently used coats for the needy.