Tim Parry
PetFlow has rebuilt a state-of-the-art digital pet store, complete with a fresh design and look, to connect consumers to a wide range of specialty pet products, offer personalized advice and enable shoppers to improve the lives of their own pets as well as those of animals in need.
Mobile traffic in the UK made up 65% of all total ecommerce traffic in January, according to a March 2016 SimilarWeb report. Click through and find out how the UK’s traffic compares to other countries, and why you need to keep mobile in mind when you go cross-border.
Shopping on U.S.-based websites can be confusing to cross-border shoppers. So when targeting cross-border customers, sellers need to be conscious of the distinctive needs of shoppers in other countries… including the ecommerce checkout.
Why aren’t more merchants looking to become cross-border sellers? Chuck Whiteman, Sr. VP Client Services at MotionPoint, says one reason is because merchants often are just oblivious to cross-border opportunities. In this Q&A with Multichannel Merchant, Whiteman, who is a keynote speaker at Multichannel Merchant’s Growing Global 2016, discusses the cross-border ecommerce journey
A cap on debit card swipe fees enacted by the Federal Reserve five years ago has helped reduce costs for retailers and consumers but is still higher than intended by Congress and should be lowered, according to the National Retail Federation.
Omnichannel is a big initiative for retailers, and creating a single view of its customer has helped Lenscrafters get a grasp of it, says Samantha Sakemiller Senior Director of Omnichannel, in this video taken in February 2016 at eTail West.
If retailers are looking at omnichannel as a singular effort, then they are in a good place, says DynamicAction SVP Global Marketing Sarah Engel in this video taken during a break at eTail West in February. If they are looking at channels separately, that’s where they’re missing the boat.
FedEx Trade Networks, the international freight forwarding arm of FedEx Corp., has announced the re-launch of Bongo International as FedEx CrossBorder. The announcement highlights the FedEx investment in expanding its international ecommerce offerings.
While it’s valuable to learn from your own mistakes, there’s no reason you can’t also learn from the mistakes of others. Here are five common web globalization mistakes and how to avoid making them.
Tmall or JD.com? That is the question, Whether it is nobler to sell cross-border to consumers in China via one ecommerce marketplace or the other all depends on your business goals. In this video interview conducted last month at eTail West, Merkle CMO and EVP of global development George Gallate explains the difference between China’s two largest marketplaces, and how it affects the control you want as a merchant.